Vendor program
SecurityGadgets.shop is the US distribution layer for international security hardware companies that don't have a US channel. We handle fulfillment, compliance mapping, and buyer education so you can focus on building great hardware.
Who we're looking for
We're selective. Here's the fit criteria.
We add 4–6 new vendors per year. Each vendor gets a dedicated subdomain, a persona-mapped catalog, NIST control alignment, and access to our practitioner audience. We're not a marketplace — we're a curated channel.
Good fit
International hardware company without meaningful US presence
EU, Israeli, Japanese, or other non-US jurisdiction — jurisdiction matters to your buyers
Open-source firmware or hardware (strongly preferred)
Addresses a clear threat model: authentication, communications, surveillance protection, physical security
B2B or prosumer pricing — not consumer commodity
Willing to maintain US inventory or support drop-ship to US addresses
Poor fit
US-based company with existing distribution (go direct)
Consumer electronics with a security angle (e.g. password manager apps, VPN services)
Closed-source firmware you can't discuss publicly
Commodity products available on Amazon (YubiKeys, basic cables)
Products without a clear threat model match for our personas
What you get
Three tiers of engagement.
Affiliate listing
For companies with existing US checkout
Listed on hub with deep link to your US store
Stack builder integration (recommendations point to you)
NIST control mapping on your products
No dedicated subdomain
No US inventory management
Authorized channel
Dedicated subdomain + US fulfillment
Dedicated subdomain (vendor.securitygadgets.shop)
US inventory management and fulfillment
Stack builder recommendations
Persona-mapped product pages with NIST alignment
PO/net-30 procurement support
Co-marketing to 119K+ audience
Strategic partner
For first-mover category ownership
Everything in authorized channel
Category exclusivity for 12 months
Joint go-to-market with CISO Marketplace
Custom persona pages and buyer guides
Priority placement across ecosystem
Ecosystem perks on acceptance
Beyond the channel — what being in the network gets you.
Accepted vendors don't just get a product page. They're activated across the entire CISO Marketplace ecosystem — advertising network, directories, affiliates program, and a combined audience of 119,000+ practitioners.
CyberAdX network
Cross-promotion across the cyberadx.network cybersecurity advertising network. Media kit →
Directory listings
Listed on directory.cisomarketplace.com and cisonearme.com for local discovery.
Affiliates network
Products eligible for referral through affiliates.cisomarketplace.com. Consultants and vCISOs earn commissions referring your hardware.
Startup listing package
Eligible for the CISO Marketplace startup listing package — visibility to organizations actively sourcing security tools.
Branded merch distribution
Your org logo on gear — hats, shirts, stickers — sold across TikTok Shop, Etsy, eBay, and Walmart through SecurityByDesign.shop, our print-on-demand arm backed by CyberAdX.
Deal structure
How we work together.
Revenue model
Margin on wholesale, or affiliate commission on referred sales. Negotiated per vendor based on category and volume expectations.
Minimum commitment
Initial US inventory order or affiliate agreement. No platform fees during the first 6 months for early authorized vendors.
Exclusivity
Category exclusivity available for 12-month terms for strategic partners. Affiliate listings are non-exclusive.
Onboarding
We write the product copy, NIST mapping, and persona alignment. You provide specs and pricing. Subdomain goes live within 30 days of agreement.
Payments
Net-30 from sale date. Wire transfer or ACH. W-9 / tax documentation provided.
Process
Step 01
Application
Submit the form below or email us. We review all applications within 5 business days.
Step 02
Fit call
30-minute call to understand your products, pricing, inventory, and target buyers in the US.
Step 03
Agreement
Vendor agreement, pricing terms, and inventory plan. Our legal templates are simple and fast.
Step 04
Launch
Your subdomain, stack builder integration, and NIST mapping go live. We announce to our audience.
Assessment services
Get your hardware or company reviewed by CISO Marketplace.
Not sure if your product is ready for the US security market? Our assessment services help vendors validate their hardware against real practitioner requirements — before or alongside the application process.
IoT Security Assessment
Have your hardware or IoT device assessed by the CISO Marketplace team. We evaluate firmware security, attack surface, supply chain posture, and US market readiness — and produce a report your buyers can reference.
Start assessmentStartup Security Review
Early-stage hardware company? The startup review covers your product, go-to-market approach, and security positioning — giving you structured feedback on what enterprise buyers will ask and what to fix before you hit the US market.
Request a reviewCommon questions
Do we need to have US inventory before applying?
No. We'll work out the fulfillment arrangement together. Some vendors ship from EU and we manage the last-mile. Others send inventory to a US 3PL. We'll figure out what works for your volume and margin expectations.
We already have US distributors. Is there a conflict?
Possibly, depending on your existing agreements. We can structure as a non-exclusive affiliate relationship or work around existing distribution contracts. Bring it up in the fit call.
What makes your audience different?
Our 119,000+ practitioners across CISO Marketplace, breached.company, and ComplianceHub.wiki are decision-makers and influencers at mid-market and enterprise organizations. They're buying hardware for their organizations, not for personal hobbyist use. Average transaction values are higher, and they buy in quantities.
How quickly can you get a vendor live?
30 days from signed agreement to subdomain live, assuming products specs and pricing are available. Nitrokey went from initial conversation to full subdomain launch in under 6 weeks.
Apply
Are you a vendor or a partner?
Vendor
You make or sell security hardware and want US channel distribution through SecurityGadgets.shop. We handle US fulfillment, compliance mapping, and buyer access. You provide the product and pricing.
Examples: hardware manufacturers, OEMs, security device brands
Partner
You are a consultant, MSP, vCISO, or adjacent platform that refers clients to security hardware or wants to co-market with us. You earn referral commissions — you don't hold inventory.
Examples: fractional CISOs, security consultants, MSPs, GRC platforms
See partner program